The Ultimate Guide to Magento SEO
What is Magento?
Magento is one of the most popular ecommerce development platforms used by ecommerce developers worldwide, that was launched back in 2008. Magento can help developers build ecommerce websites that help you drive maximum traffic to your online store, include SEO-friendly features to help your ecommerce site rank on SERPs for relevant search results, and use extensions seamlessly to build highly scalable and successful ecommerce websites.
Also, since Magento is an open-source platform, it can be a great choice for businesses that want to build a large ecommerce website with multiple categories and thousands of product listings.
Magento also comes with a set of pre-installed basic SEO features, an SEO-friendly and simple UI, and allows for easy management and modification of websites whenever needed.
Any trusted ecommerce website development company in India is likely to provide you with expert Magento website development services at extremely affordable packages. You can even hire a website development company in Kolkata for better rates.
What are the advantages of using Magento for ecommerce development?
Magento brings several advantages to your ecommerce development project. The most common benefits would include a clean site structure, single URLs for single products, multiple products under a single URL, automatic 301 post changing the URL, robust support for structured data, default section for displaying related products, automatic sitemap generation, and multiple add-ons for search engine optimisation.
What are the disadvantages of using Magento for ecommerce development?
What are the SEO-features offered by Magento?
Title & Description-
With Magento, ecommerce store owners can easily control and manage the meta titles and descriptions of every page within your ecommerce site, at a limit of 255 characters, mainly because tags are best when concise.
URLs & Redirects-
Magento comes with an efficient admin panel that allows store owners to modify category and product URLs easily whenever they feel the need to do so. Magento also automatically creates a 301 redirect from old URLs saving a lot of work and time when modifying any URL. Magento automatically canonicalize product or category URLs with parameters to their canonical versions.
Magento allows store owners to assign every product into different categories while keeping the same URL. You can also add multiple product variants under the same URL, which is a feature that helps with SEO.
Full control over the robots.txt file-
Magento, being an open-source platform, gives ecommerce site owners complete control over the robots.txt file, which most other platforms don’t allow. This helps you avoid issues with duplicate content.
Automated Sitemap Creation-
Magento allows developers to automatically create a sitemap adjacent to the regular product and categories URLs, along with image URLs. This makes on-page optimization easier. All you have to do is remove products that are no longer available from your sitemap.
Structured & Organised Data-
Magento comes with some default structured data for rich snippets with certain limitations. Store owners or developers can easily specify the name, price, SKU, and Aggregate-Rating properties for all the product pages. But they will need to use external plugins to add the description, brand, images, or reviews markup.
What are the tasks for which Magento developers need to use extensions?
Other than controlling some basic SEO features there are some tasks to accomplish which your developers will need to use specific extensions while working with Magento. The tasks that you can do naturally with Magento, without using any extension, would include, modifying meta robot tags manually for individual landing pages, creating your own canonicals and altering the ones that have been created by the platform automatically. There is also no support for hreflang tags or lazy loading and there is a set limit to the structured data markup. For accomplishing these tasks, Magento developers will need to use a number of extensions, externally.
What are the extensions that your developers need to use when building an ecommerce site with Magento?
Following is a list of the most common extensions that Magento developer use to enable a seamless development process and complete a few tasks that are otherwise difficult to accomplish.
To enhance web performance with Magento, developers need to use extensions that include Code minifier by Apptrian, Image optimizer by Apptrian, JS parsing defer by Meetanshi, and Lazy load by Welt Pixel.
Hreflang and canonical tags extensions-
For altering canonical tags or adding new hreflang tags, Magento developers need to use extensions like Canonical URL by FMEextensions, Canonical URL by Ulmod, and Alternate Hreflang Tag by Scommerce Mage Ltd.
Structured data extensions-
To manage structured data on the website, Magento developers need to use extensions that include Rich Snippets by Welt Pixel, Extended Rich Snippets by MageWorx, and Google Rich Snippets by FMEextensions.
Blog module extensions-
For ecommerce websites where owners want a blog section, Magento developers will need to use blog module extensions like Awesome Blog by Magefan, Better Blog by Mageplaza, Blog by Magezon, and Blog Pro by Amasty.
Hire developers from Magento web development company who want to integrate additional SEO features to the ecommerce website to boost visibility on search engines, may need to use all-in-one external SEO solutions like Advanced SEO Suite by Mirasvit, SEO Suite Ultimate by MageWorx, and SEO Suite by Templates Master.
What could be some good Magento SEO tips?
You can also hire a digital marketing company in Kolkata to avail expert SEO services and implement advanced link building strategies. Yet, if you’re wondering about how to do SEO for Magento website, here are some useful Magento tips and tricks to improve SEO for your Magento website.
Find out the version
Go to your Magento Admin Backend. Scroll down to the Footer, and you will find the version of Magento that you are using. It is important to know the version because SEO requirements may vary with versions.
Index your site accurately
If you want your ecommerce site to rank on SERPs, you will need to index your site correctly. Go to the Content option on the Admin Panel, click on Design and then on Configuration. Click Edit on the Global Template. Select the Index option, follow any attribute, choose folders to disallow, and finally click on Save. You site is now indexed!
A Google XML Sitemap is a Must!
You have to make sure that your Google Sitemap is updated including all the new pages that you want to index while removing old pages. Click on the Marketing option from the Admin panel, go to SEO & Search and click on Sitemap. Add your filename sitemap.xml and then select the path where you want to place it. Once complete, click on Save to generate the XML SiteMap. The go to Google and submit the sitemap URL.
Redirect the Domain
Choose any domain or your choice and give a give a permanent redirect (301) from the non-preferable URL for the chosen URL. Go to Store, click on Configuration, followed by Web, Unsecure, and then Base URL. Type in your chosen URL in the Base URL and Base Link URL fields. Go to Search Engine Optimisation, and set the Use Web Server Rewrites option at Yes. The last step is to go to the URL Options, set Auto-redirect to Base URL to Yes, and click on Save!