Search Engine Optimization

Best Search Engine Optimization company and SEO Agency in Kolkata

SEO stands for Search Engine Optimization. ZinfyTech Web Solutions is the best search engine optimization agency India that works to improve your searchability and visibility. Organic search is the most primary source of website traffic and it plays a huge role in extending your sales funnel. The goal of our SEO efforts is to establish a strong foundation for your brand promotion. Offering a seamless user experience synchronised with effective SEO strategies, can help build trust and credibility for your brand. We build quality backlink profiles, encourage positive user behaviour, and optimize on-page elements and content, to establish a robust brand authority for your business, as a part of our SEO services packages India. With our expert organic SEO services, we can work wonders for your business in terms of lead generation and conversions.

Our Expertise

International SEO

International SEO is the process of optimizing you’re the presence of your website on the SERPs when users place search queries in different countries in different languages. With geo-targeting, and tactics to optimize your site for localized searches, you can target customers all over the world.

Local SEO

As the best SEO firm in India, with Local SEO we can optimize the online presence of your business to drive in traffic from all the relevant local searches. This helps you gain sales from all your local potential customers.

E-commerce SEO

With e-commerce SEO, we make sure that your product pages appear among the top results on the SERPs by using the right keywords that will bring you the desired traffic and sales.

Enterprise SEO

We offer a full-scale and comprehensive approach to leverage the power of SEO for enterprise-scale businesses and companies. We create high-end SEO strategies to improve revenue for enterprises.

YouTube SEO

We provide high-quality YouTube SEO services to optimize your channel, playlists, metadata, description, and also your video content.

On Page SEO

We have experts in On-page SEO who help optimize web pages and landing pages to help your site rank higher on the Google SERPs and get more relevant traffic. We focus on optimizing both your page content and the HTML source code of your page.

Accelerated Mobile Pages Design

Mobile users usually abandon a website that takes longer than 3 seconds to load and AMP pages load like lightning on mobile devices. Professionally designed AMP pages can help to drive mobile abandonment rates down and increase conversion rates for your business. AMP greatly improves page loading times and mobile friendliness and it is highly likely for a website developed with AMP to be rewarded with higher rankings than slower and unresponsive sites. Hiring a professional and reputed website design company in Kolkata can be the best solution for you.

Google Analytics

We use the Google Analytics tool to track data related to how many visitors your site is getting over a specific period of time and which keywords are bringing you the best results.

Conversion Rate Optimization

We provide effective Conversion rate Optimization services to optimize your website and landing pages driven by the behaviour of your website visitors, directing them to purchase your business offerings.

Keywords Research

Our SEO experts do a thorough keyword research to identify the best keywords that will be profitable for your site, taking into consideration the search volume and competition of every keyword.

Content Development & Promotion

We focus on developing unique and meaningful content that your target customers and audience find useful. We not only create robust content, but we also promote that content on the right platforms online to generate more traffic.

Optimizing Content

When composing content, we use the right keywords relevant to your content in the right places like the blog title, of the meta-description, meta-tag, etc., so that Google finds your content eligible to rank higher on SERPs.

Technical Optimization

With Technical SEO, we work on improving the technical elements of your website to help Google bots crawl your website better and as a result, improve your site rankings.

High Quality Link Building

We make the best efforts to acquire quality hyperlinks from other genuine websites to your website. When other websites link back to your website, Google considers your site worth ranking.

Website Audit & Optimization

Our SEO experts conduct an in-depth SEO audit to understand whether or not your site is optimized accurately enough to help you achieve your online traffic goals. We carefully analyse all the factors that affect the visibility of your site in search engines, and optimize the components that need to be optimized.

Market Analysis & Keyword Research

We conduct a thorough market analysis to understand your market trends and industry trends so that we can keep our SEO campaign in line with the trends in your niche. We choose the keywords with moderate competition to rank higher.

Competitor Analysis

Our SEO experts study your market competitors and track their online activities to determine what we can do to help your site stay ahead of your competitors.

Reporting and Analysis

We create detailed reports both weekly and monthly keeping in record all the SEO activities that we have implemented, so that you can understand what results our activities are bringing for you.

SEO Tools and Software

We use advanced and new-age SEO tools and software and implement SEO best practices to ensure accurate campaigns and strategies based on genuine data collected with the help of such advanced SEO tools.

Mobile Optimization

We optimize your site and site content in a manner so that your target users can easily access and navigate your website from their mobile devices.

Voice Search

We provide effective voice search optimization services wherein we make sure to optimize your pages for voice searches, taking into consideration the search terms voice search users use when they use a voice search device.

Google Lens

We make sure to optimize the images on your site to optimize your site for visual search. The Google Lens optimization efforts work best for ecommerce stores.

Featured Snippet Optimization

Our SEO experts and content writers compose your content in a structure that increases its chances to appear in the featured snippet. With a featured snippet, your site can appear above the site that holds the first ranking on the SERPs.

Covering All Major Industries


The education sector can expand its outreach with our advanced SEO services


Healthcare organizations can utilise professionally strategized SEO to spread awareness


Businesses in the manufacturing industry can use our SEO services to build trust

Food & Restaurants

SEO is an amazing means of boosting your advertisement and promotion efforts for food & restaurant business owners

Real Estate

Professionally planned SEO strategies can play a huge role in building connections for real estate

Travel & Tourism

Proper advertising with effective SEO activities is a must to ensure the success of your business in the travel & tourism industry


The world of entertainment is all about online presence and accessibility, and this is where SEO comes into play.

Our Process

Requirement Gathering
  • We begin with having a thorough discussion with our clients to understand their business offerings, business requirements, target audience, audience demographics, market competition, and industry trends.
Strategy & Planning
  • After our SEO team gains an in-depth understanding of your business requirements, we begin to plan a monthly and yearly strategy for your SEO campaign. Our plans and strategies are created in line with the goals you are willing to achieve with your online marketing and SEO efforts.
Keyword Research
  • Our professional SEO experts conduct a thorough keyword research to identify the search terms that will bring your target users to your site. We use the most advanced tools to list down the right keywords that will bring quality traffic for your site and quality leads for your business.
Website Amendments
  • Our SEO experts will then analyse the technicalities and structure of your website so that your site meets the required technical standard for your SEO campaign to bring the desired results. We suggest the necessary amendments and optimize your title and meta tags.
Link Building
  • We then focus on the off-page optimization activities with effective link building. We initiate and ensure quality link building to rank your site higher. We bring your site the most relevant, trustworthy, and powerful links to strengthen your link building strategy efforts.
Content Creation & Update
  • Our content writers then begin to create content that our SEO experts post on various platforms like blog posting or guest posting platforms. We create fresh and unique content regularly to improve your site rankings.
Regular Reporting
  • We create and share weekly and monthly reports which you can use to track the progress of your SEO campaign and understand which tactics and keywords are bringing you’re the best results and which are not.

Benefits of SEO

Tap into the internet-users’ market

More than 2 billion people are internet users and 93 percent of online activities happen on a search engine, predominantly Google. Hence, search engines give you millions of opportunities to promote your business. With SEO, more people can know about your business and you can tap into the huge market of internet users.

Drive Quality Traffic

With SEO, you can drive quality traffic because Search Engines show your website on their SERPs only to the internet users who are looking for something that is relevant to your business offerings. Hence, you get traffic more those people who can benefit from your business and who you can benefit from.

More leads and conversions

Search engine traffic has proven to bring the best conversion rates for most business websites. When you rank on the SERPs of major search engines, you are most likely to win more leads and sales if you can offer a product or service that your target users are interested in and can benefit from.

Affordable Digital Marketing tactics

SEO does not involve any paid advertising. The only costs that you may have to incur for SEO is for hiring an SEO agency or an in-house SEO team/ expert. You can increase website traffic organically by posting the right content on the right platforms.

24/7 Business Promotion

Search engines are active and accessible 24/7. Hence, your SEO campaign helps promote your business 24/7. Users from any part of the world from any time-zone can access your website and know more about your business, and also purchase/ avail your products/ services.

Brand trust and credibility

Major Search Engines, especially like Google, are largely trusted by internet users. For any information people want, they look it up on Google. When you rank higher on Search Results Pages, people trust your business, because they trust Google.

Long-term Tactics

SEO is an organic process. It can take you up to 12 months to gain optimal rankings on Google SERPs. But the good part about this is, it may take you a longer period of time to go up the rankings, it takes longer to move down. In fact, once you have gained a certain ranking, it is most unlikely for your site to lose its ranking, until and unless something seriously goes wrong with your site or Google updates its algorithm.

Measurable Results

SEO is a digital marketing strategy that brings measurable results for your business. With various analytics tools, your can measure your conversions, and also identify the source of your conversions. You can measure the progression of your ranking and also the organic traffic your website is receiving. With the use of advanced tools, you can measure the search keywords that are bringing the most traffic to your site.

Online Marketing integration

SEO is a significant part of your online marketing campaign. All your online marketing activities can be easily integrated with your SEO strategies to bring your better results. Other activities like web design, content marketing, social media marketing, and online advertising, combined with SEO can do wonders for your business.

More Social Media Followers

A robust SEO strategy can help you gain more social media followers. When your target users are visiting your website, they are most likely to click on your social media icons to know more about your brand and follow your daily online activities.

Why Hire SEO Experts from us?

Pool of experienced SEO professionals-

As the best search engine optimization company in Kolkata, ZinfyTech Web Solutions has an expert team of experienced SEO professionals whose skills you can completely rely on.

Measurable Results-

As a reputed and reliable SEO company Kolkata, we create SEO campaigns that generate measurable results for your business, and you can know exactly what your ROI is.

Data-driven Strategies-

As an experienced international and local SEO company, we create strategies based on genuine and authentic market and demographics data to ensure the best results.

Regular Reporting

As a trusted and affordable SEO company, we create and send you weekly and monthly reports with detailed description of the SEO activities we are implementing for your site so that you can measure the results.

Affordable SEO pricing

At ZinfyTech Web Solutions, we provide the best SEO packages in India, that both small and large business can easily afford and make the best out of it.

Frequently asked questions

An SEO company offer effective Search Engine Optimization services to businesses to help improve their online visibility and gain more traffic on their website.

When you choose an SEO firm, following are the factors that you must take into consideration: 1. SEO experience, 2. Industry-expertise, 3. Testimonials and Customer Reviews, 4. Portfolio, 5. Pricing and Packages, 6. Followers on social media platforms, 7. Case Studies, 8. Online References

SEO companies usually offer the following services:International SEO, Local SEO, E-commerce SEO, Enterprise SEO, YouTube SEO, On Page SEO, Google Analytics, Conversion Rate Optimization, Keywords Research, Content Development & Promotion, Optimizing Content, Technical Optimization, High Quality Link Building, Website Audit & Optimization, Market Analysis & Keyword Research, Competitor Analysis, Reporting and Analysis, SEO Tools and Software, Mobile Optimization, Voice Search, Featured Snippet Optimization,

On-page SEO refers to the SEO activities and tactics that you implement on your own website to rank better and generate more traffic. Off-page SEO, on the other hand, focuses on ranking factors that occur off your website and getting relevant backlinks from other quality websites.

Yes, SEO companies do work because SEO companies come with expert professionals. Following are a few benefits of hiring an SEO company:Experts SEO services, Data-driven strategies, Monthly reports to maintain clarity & transparency, Relevant industry experience, Assured Measurable Results, Most advanced SEO tools

SEO is a long-term process that requires regular and consistent efforts for a long period of time. It is an organic process and takes time to show results. But once you start to see results, it is only going to improve your rankings. We do not completely guarantee rankings because no one can ever be sure of the rankings, but we assure visible results in a minimum time period of 6 months.

As a reputed SEO company in Kolkata, we offer a wide range of SEO packages that you can choose from based on your SEO requirements and budget.

Other than top rankings, SEO will bring the following benefits for your business: Tap into the internet-users’ market, Drive Quality Traffic, More leads and conversions, Affordable Digital Marketing tactics, 24/7 Business Promotion, Brand trust and credibility, Long-term Tactics, Measurable Results, Online Marketing integration, More Social Media Followers

We use the right keywords, develop genuine and fresh content, maintain a concise structure, use keywords in the title and meta-descriptions, and a lot more.

We can do the following tasks to improve your website domain authority: We work on your off-page SEO,We build a strong link profile and remove bad links,Informing other webmasters about your existence,We focus on-page optimization,We work on your technical SEO, We make your website mobile-responsive and mobile-friendly,We work on improve your site loading speed

Client Testimonials

Let’s have a look at what our happy clients have to say about us!

ZinfyTech Web Solutions has been taking care of my digital marketing campaigns and online marketing activities for 2 years now, and they have been very consistent in their job. They have brought my site among the top 5 sites in the Google SERPs in just 6months.

Will Green Envato Market

I hired ZinfyTech Web Solutions for building my Taxi app and I must say, they have done a great job with my app. They have incorporated all the necessary features, and the interface is seamless. The app looks and functions just like we expected it to, in fact, better!

Nolan Gadient Envato Market

I am a fashion designer and I have been in business for 5 years. Selling manually was becoming difficult and with customers all over the world, opening a new store in every city of every country is kind of close to impossible. So, I got in touch with ZinfyTech Web Solutions to design a e-commerce store for me, and now I manage all my sales on my e-commerce store.

Jeff Morgan Envato Market