Over the past decade, especially since the beginning of the pandemic, we have witnessed several small businesses popping up on our social media news feed. Young entrepreneurs are doing their best to leverage their talents and monetise their creations. Since small businesses often do not have the huge marketing budget like large enterprises do, the only other form of marketing that is both affordable and beneficial for small business owners is Social Media Marketing. A good and well-planned social media marketing strategy can help small businesses ensure a future that is consistent. Hiring a digital marketing company in Kolkata to avail of professional social media marketing services can be an affordable and effective option.
If you still have your doubts about how to use social media to grow your business, the following are the most effective ways for small businesses to leverage the power of social media to ensure long-term growth.
Social Media can be used for Lead Generation-
Recent surveys reveal that more than 65% of small businesses that maintain an active social media presence is mainly with the purpose of lead generation. But the main advantage of using social media is not just limited to generating leads. Social media helps you generate highly qualified leads by giving businesses advanced targeting options when posting social media ads.
The best way to further improve the quality of leads is to promote gated content on social media by creating content that is in line with the interests of your target audience. Create designs that are visually appealing and convey your brand value. Maintain an ‘on-brand approach, write for your readers keeping in mind the interests of your social media audience, and don’t forget to include a CTA button to trigger immediate action.
Social Media can help Boost SEO-
Social media definitely helps boost a website’s search engine rankings because, with the increase in social media shares, your domain authority increases, bringing better rankings for your website on the SERPs. Also, there are several customers who prefer to first visit your business’s social media page before taking a look at your website.
They do this mainly to go through reviews, comments, and audience interactions with the goal of judging the authenticity of your business and determining the quality of your business offerings. When your social media pages get more visits, it boosts the rankings of your social media pages, further increasing the chances of your website appearing among the top-ranked pages.
Social Media enables businesses to track competitor activity-
Social media is a great platform for businesses to keep an eye on the activities of their market competitors. Tracking competitors helps businesses avoid mistakes being made by competitors, and improve on the USPs offered by the competitors. You can track what type of content they are posting and how the audience is interacting with their posts.
You can learn from your competitors, both from their mistakes and from their successes. When you stay informed about the market position of your competitors, you can accelerate your social media marketing accordingly to stay ahead of your competitors. Competitor analysis also helps you determine your position in the market among your competitors, helping you plan your steps further. Competitor analysis also helps clear speculations around how to improve social media for your business.
Social Media helps build trust with customers and audiences-
The utility of social media for small businesses is not just limited to being a platform for promoting and selling products or services. Social media has the capability to do a lot more than that. Social media gives you the opportunity and the platform to earn the trust of your target audience and target customers.
When you post interesting and unique content that your followers look forward to, and share frequently, it improves brand reliability. You are able to develop a loyal follower base if you post content that is authentic, unique, relatable, useful, informative, and engaging.
Social Media makes room for Influencer Marketing-
Social Media is all about influencers these days, and more and more businesses are collaborating with social media influencers who have a follower base that can be their potential customer. The influencers are bringing in new customers for businesses.
The main advantage of influencer marketing is that influencers come with a pre-established and loyal follower base. Hence, the followers trust the reviews of the influencers and hence, trust your brand. Finding the right influencers to promote your business offerings at affordable costs can be a hassle, but here to social media itself eliminates the roadblock. Businesses can simply go online and shortlist influencers by studying the demographics, behaviour, and interests of their follower-bases, and the field of expertise of the shortlisted influencers. Influencer Marketing and social media marketing together can give small businesses much-needed exposure online, helping boost sales and profits.
Social Media boosts Brand Recognition-
For small businesses to grow faster, it is important that they boost brand awareness as much as possible. More and more people need to be made aware of your small business if you want to establish brand value. Customers mostly prefer to buy from recognised brands and it is important for you to transform your small businesses into a brand that they recognise. Social media gives you the platform to present your brand before your target audience a lot faster and easier.
You have to create a place in the minds of your target audience by sharing content that etches in the mind at least till you post your next content. Spend time and invest creativity to design post images, cover images, and profile pictures on all social media platforms. Maintain a uniform colour code across all social media pages, and a uniform font in all content that you post. Maintain brand information uniformly across all platforms.
Social Media helps Maximise Conversions-
Social media helps drive quality traffic and leads, but that isn’t the only reason why small businesses should use social media. Small businesses should use social media to convert qualified traffic into loyal customers because that’s the main goal of all marketing campaigns. The two most effective ways to boost conversions using social media is to add a strong CTA and organizing a contest or giveaway.
A strong CTA will encourage and direct potential customers to take action and proceed to the next step towards making a purchase from you. You can place these CTAs at well thought out places on your social media pages to encourage visitors to take action. You have to make the user’s journey from the CTA to checkout as engaging as possible if you want to ensure maximum conversions. Organising giveaways or offering discounts can be highly effective tactics to boost conversions and generate sales. Such contests also help boost the engagement rate of your social media pages, while also boosting brand awareness. The more people know about your brand, the more conversions you generate.
If you don’t have enough budget to hire an in-house team or do not have the time to manage your social media yourself, go ahead and hire the best digital marketing company in Kolkata, and you will be able to make the best of the resources you have at hand.